The amount of spends can go from as low as $1,000 or even lesser per month to maybe $10,000 or even higher per month. But if you use the platform intelligently, not wildly spend like Facebook - from over a few lakhs of rupees, you can get it down to ₹200 per lead. If you were to advertise, this could go up to about ₹1300 per lead, which is a very expensive lead generation point. “Per lead could be a person, a company or anything that I'm seeking. He gave us an example of how expensive LinkedIn’s lead generation can be, which is considered to be its most effective form of marketing on the networking site. However, conversions are way better.”įor N Chandramouli, ceo of TRA Research, which is a brand intelligence and data insights company, LinkedIn has become ‘official WhatsApp’ of sorts. And if we have to compare getting relevant traffic to the website, Linkedin is at least 5X of Facebook and 2X of Twitter. Telling us when are LinkedIn ads commonly used by a brand, Shradha Agarwal, ceo and co-founder of digital agency Grapes, says, “LinkedIn Ads campaigns are usually being used for job recruitment ads, service and product sales, lead generation, promoting content, increasing visibility, and reaching for a new company location. It offers rich demographic data points such as job function, seniority, company name, geography, industry, interest-based targeting group membership, skills, etc. LinkedIn makes it easy for a brand to segment its audience and reach one like-minded set of people at a time. It is niche and hence the additional cost for the same,” adds Mehta.
“LinkedIn’s level of targeting is very different from other platforms.
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